Driven by Connection

Driven by Connection is a digital campaign I created for Volvo Cars Eugene to showcase the brand’s commitment to safety, reliability, and community. Aimed at 20–25-year-olds navigating life after college, the campaign redefines what it means to drive with confidence. I developed the creative concept, directed the visuals, and guided shot selections to tell a story that positioned Volvo as more than a dealership. It’s a brand built on trust, modern design, and lasting connections.