In Oregon, you can tell a lot about someone by what’s sitting on their porch.
Some people have muddy hiking boots. Some have a bike leaning against the railing.
But almost everyone has that teal BottleDrop bag folded, crumpled, or stuffed full of last week’s La Croix cans.
It’s one of those quiet Oregon truths: we recycle without thinking about it.
It’s not a chore.
It’s not a trend.
It’s just… what we do.
That’s the moment my team wanted to capture.
A culture. A norm. BottleDrop isn’t just where you recycle… it’s what Oregonians do.
Oregon Thanks You!
Who We Wanted To Reach!
With this campaign, we aimed to reach Oregonians, especially newcomers and Gen Z, by positioning BottleDrop as an effortless, everyday norm.
Please note: This is a speculative campaign for BottleDrop.